How To Turn PLR Into A Coaching Program
My friends over at Piggy Makes Bank have written extensively about How to Turn PLR Into A Coaching Program.
There are a number of different Business Models for making money from coaching here are some of the common ones.
The Free To Paid Model
In the guide Piggy Makes Bank have included with the 30 Day Blogging Challenge, they walk you step-by-step through the process of setting up and running your own free challenge to build your list. Starting there, you can easily build your list and start profiting with a paid upsell to the challenge.
Everyone that subscribes gets the daily emails and access to the blog post lessons. Those that pay a small fee – let’s use $27 as an example – also get to email you with their questions (limit one question pay day), and you could hold a weekly brainstorming and accountability session via Google Hangouts Live. YouTube will record those sessions for you, set them to unlisted and include a link to the recording for your paying members only.
The Group Coaching Model
Piggy Makes Bank advises If you already have a great list building funnel in place, skip the free step and turn everything into a paid coaching program. Since only your customers get access to the daily lessons, you can charge a higher fee for this. A
The Fish Bowl Coaching Model
The team at Piggy Makes Bank came up with another interesting idea. Take on one client that you walk through implementing something you offer You cater each daily lesson to this particular person’s blog, give assignment and track progress. This person is usually charged for the coaching, but at a rate that’s less than your regular personal coaching (see below). In exchange, your client agrees to have you record and share all or most coach / client interaction (leaving out sensitive information of course).
You then sell tickets to others who also get the basic daily lessons along with access to the coaching recordings and/ or live sessions.